Hawksmoor Manchester

Hawksmoor Restaurant Manchester Turns £4500 Wine Mistake into PR Win | Eater London

"An accidental service error saw a customer charged for a £4,500 bottle of wine after ordering a £260 bottle, a gaffe that could have been a financial and reputational disaster. The restaurant turned the moment into a social-media win with a witty, well-received tweet that generated a wave of free PR; its longstanding charitable work also helped dampen cynicism. Observers praised the public handling even as the incident offers little consolation to the general manager’s finances, and critics note that a polished online brand voice doesn’t necessarily reflect internal policies. Commenters have also speculated about whether the diners realized the mistake—either as an opportunistic silence or an ostentatious, offhand flex—underscoring mixed public interpretations of the episode." - James Hansen