Free Samples Are Returning to Some Grocery Stores With New Rules | Eater
"This third-party demo arranger emphasizes that in-store sampling builds a crucial “data story” — documented consumer interest and trial metrics that retailers use to justify shelf space and distribution priority. Without demonstrable sampling data, emerging brands struggle to prove viability to merchants and to secure favorable placement in distribution and on delivery trucks." - Nick Mancall-Bitel
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