"Since 1950, Elsa Kopp’s frozen custard has been a local staple for creamy comfort. But it’s not simple sundaes that inspire treks to the three suburban locations. The jumbo burgers have the charry-edged, beefy, buttery finish that all nouveau diner flattops yearn for. They are housed in starchy soft buns and draped in melty processed yellow cheese, but from there personalizations hold a mirror up to the eater. Do you like it simple with ketchup? Or do you need a thrill with hot sauce and jalapenos? Why not make it a double with bacon and bracingly stinky fried onions? However you order yours, eat it in the car with the radio turned to Bob Uecker covering a Brewers game. That is living your best Milwaukee life." - Todd Lazarski