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taïm mediterranean kitchen
Mediterranean restaurant · Dupont Circle ·
Do Restaurants Still Need PR to Be Successful? | Eater NY
"After spending $40,000 to retain a PR agency for three months and then firing them because she felt the young publicists didn’t take her seriously, Einat Admony has nevertheless secured coverage in Bon Appétit and the New York Times, made local TV appearances, published two books, amassed roughly 70,000 Instagram followers, and expanded Taïm—the fast-casual falafel spot—to six locations (most recently Washington, D.C.), leading her to conclude that 'PR is old and done' and that she can generate significant attention without traditional agencies." - Aaron Goldfarb
