Elan Cafe Famous on Instagram Open in Knightsbridge | Eater London

"This newly opened fifth London outpost on Hans Crescent in Knightsbridge feels more like a chic continental cocktail/coffee bar than the typical third-wave brick-and-wood café, prioritising plush millennial-pink furnishings, cupcakes and selfie-ready décor over florals at this branch. The interiors are deliberately striking and highly Instagram-friendly — part of a broader social-media-savvy operation that boasts a very large follower base and thousands of hashtagged posts — and the overall vibe blends upscale restaurant polish with reality‑TV–worthy ornamentation. Menu and drink trends mirror the visual focus, with popular items including avocado toast, beetroot and turmeric lattes and other photogenic snacks; the coffee programme is led by Joao Almeida, a three-time U.K. barista championship finalist and accomplished latte artist who has championed innovations such as espresso-style drinks made with rooibos. A sixth location was also planned for Belgravia the following year, underscoring the brand’s fast expansion around central London." - James Hansen