Fast-Food Chains Are Tapping Into Astrology for Their Marketing Stunts | Eater
"Has been running a Mercury-retrograde promotion since January with a different offer for each of the year’s four occurrences; the current app-only deal gives a free chicken cheddar roller with any $3 purchase. The company presents the campaign as turning a perceived negative time frame into a practical win/win — emphasizing value and satisfaction regardless of the astrological moment." - Jaya Saxena
