Four Restaurant Pros on the Lessons Learned in 2020 | Eater
"A six-week dessert pop-up hosted at an East Village restaurant that leveraged the host venue’s devoted weekly following to build its own audience; the pop-up’s guests enthusiastically followed the chef to a subsequent Williamsburg pop-up, illustrating how ephemeral, low-overhead projects can create deep relationships with regulars and serve as a pathway toward sustainable brick-and-mortar opportunities." - Patty Diez
