Burger King Asks Customers to Spoil ‘Star Wars’ for Free Whoppers | Eater

"In a German marketing stunt the chain offered free Whoppers to Star Wars fans who agreed to read a spoiler of Star Wars: The Rise of Skywalker aloud, staging the ad in a restaurant covered in reveals to tempt participants. Marketing director Klaus Schmäing described the promotion as a challenge between people’s love for the Whopper and their devotion to the franchise, and even the “safe” version of the spot still suggested major characters would act against one another. Coverage also flagged the potential awkwardness for staff, noting it would be preferable if employees were given advance screeners or compensated if they didn’t want to learn the film’s twists." - Jaya Saxena