Pazzo Gelato

Salt & Straw Ice Cream Angers Locals After Opening Next to Pazzo Gelato | Eater LA

"At 3827 Sunset Boulevard, I've seen Pazzo Gelato operate as a 17-year neighborhood staple now facing uncertainty over its lease: owner Michael Buch says the business will vacate when its lease ends in 2025 after repeated requests to Specialized Realty to extend it were denied. Buch, a lifelong Angeleno and Silver Lake resident for 23 years, learned about Salt & Straw's arrival a few doors down about six months ago and, while baffled by the landlord's unwillingness to renew his lease, suspects (without proof) that terms around exclusivity or non-compete may have been involved. He tested the market during the pandemic by soliciting potential subtenants, and is now heartened by strong community support — the shop's 17th-anniversary celebration offered $1.70 scoops, drew lines snaking down Sunset Boulevard, and prompted some social-media calls for a Salt & Straw boycott — yet he continues to operate while scouting possible relocation and insists his product is much different from theirs." - Cathy Chaplin