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"Owner Lila Owens left real estate after the 2008 market crash to pursue baking and has built a four-shop chain focused on homey, moist cupcakes; the bestseller is a Red Velvet that honors the dessert’s Southern roots, while the Key Lime cupcake—complete with tangy lime curd center and a buttery graham cracker base—delights those who like a tart-and-sweet contrast." - Maria C. Hunt