NFT-Backed Restaurant Group Thinks It Can Save the Hospitality Industry | Eater LA

"Founded by Andy Nguyen, this ice cream shop figures prominently because its founder is banking on NFTs as a way to tackle structural problems in the food-and-beverage world — from high costs to staffing — and even to “save the restaurant industry.” The founder has invested in high-profile NFTs (including a Bored Ape) and envisions NFT-linked memberships, royalties, and digital perks as new revenue and engagement channels, but the proposals in question lack clear, practical explanations and have been met with skepticism about whether they would meaningfully address the industry's real challenges." - Matthew Kang