Free Costco Samples Are Back, Baby

"This membership warehouse is also reintroducing complimentary sampling but with tighter controls — samples will initially be offered in sealed packages and only on weekends — while pursuing new, immersive sampling concepts such as a touring food truck that will showcase house-brand baked beans with brisket. Chief merchandising officer Megan Crozier said members want more than just shopping; to meet that demand the chain is experimenting with roaming events that bring samples directly to customers at checkout, the member services desk, or during curbside pickup." - Rachel Sugar