"By day, this Soho French brasserie is a mix of tourists and young women in off-duty model attire: colorful MoMa Yankees caps, possibly purchased at the Design Store right across the street, and Cartier Love bracelets stacked up to the elbow. By night, expect men in turtlenecks under blazers who look a little like Stanley Tucci, trying to connect with their Gallatin sophomore children over profiteroles. The evening crowd skews older, quietly richer, and also more likely to have their appearance here chronicled by Page Six. But the gossip isn’t just external. Staff have their own rating system for their VIP regulars, and owner Keith McNally regularly shares their scene reports from brunch and dinner. Anna Wintour, people hoping to bask in Anna Wintour’s presence" - bryan kim, molly fitzpatrick, willa moore, will hartman