Joy Coffee & Treats

For Chefs, Booming Home Businesses In New York and California

"Gramercy Tavern pastry cook Joy Cho started her home bakery business in March 2020. A restaurant kitchen this is not—Cho's Brooklyn apartment has limited drawer, cabinet, and counter space, and her equipment is a stand mixer and an electric hand mixer—but you wouldn't know it from looking at her jewel-like gem cakes. Fridays and Saturdays bakes 200 cakes, but 'for one pickup day, I had to make 83 boxes—nearly 500 cakes. I slept from 10pm-midnight and then pulled an all-nighter.' When she's not baking for Joy Cho Pastry, Cho is writing a monthly cake column and says, 'It's been really fun to dream up and test cakes every month, taking into account seasonality and personal preferences. So many flavor and topping variations out there, it's super exciting to me!' Follow @joycho_pastry for updates." - Sophie Friedman