On the Grid : KLEIDEREI

"Stil hast du, Kleider leihst du!" - the German claim of the Kleiderei in Cologne-Ehrenfeld which means as much as "Style you have, dresses you rent" brings it on point: Cologne women, who would rather try out the party outfit or the perfect skirt for the first date before borrowing it, have the opportunity to do so in Ehrenfeld. The Cologne fashion designer Lena Schröder has brought the business idea "Rent instead of buy" as a franchise into her hometown. Against the monthly price of 25 Euros, members can always borrow four pieces at the same time and exchange for new ones as often as they like. There is no shortage of choice in the small shop on Venloer Straße. With 600 pieces of clothing and some accessories such as hats, bags and shoes, the store has been launched. The mixture is varied: pieces of young designers, creations from Schröder's own label "Trinkhallen Schickeria", vintage clothing from the 70s and 80s, trend brands such as Topshop and the works of sought-after fashion designers like Yves Saint Laurent are to find alongside each other. The perfect place for fashion victims, fashionistas and those who eagerly want to become one." - demodern