"An immersive, family-friendly interactive art installation that blends technology and creativity through a vast LED floor that reacts to visitors' movements; themed around a “digital jungle,” it lets guests create unique flora and fauna and even convert their creations into keepsakes such as tin badges, T-shirts and tote bags. During the festive season the exhibit transforms into a large luminous Christmas-tree experience where ticket holders can use their smartphones to select decorative pieces that are translated into three-dimensional ornaments on the digital tree." - Vanessa Tai