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"A compact shopping strip a short walk from the local train station, home to over 30 stores selling stylish, high‑quality jeans and other denim goods. The street leans into its specialty with denim‑coloured pavement, denim‑themed taxis and vending machines, and even blueberry (blue) ice cream, creating a playful, tourist‑friendly atmosphere that showcases the region’s artisanal denim tradition." - SilverKris