"If ever there were a destination that was fated to have a Kimpton hotel, it’s Tulum, where the prevailing style has always been one part boutique style and one part accessible, approachable warmth. Unusually, the Kimpton Aluna Tulum is set not on the beach or downtown but in between, in Aldea Zama; the result is convenient enough to both the town and the coast while offering a welcome measure of seclusion." - Tablet Hotels