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"You may already know Sir Adam from Amsterdam and Sir Savigny from Berlin. Now the Sir Hotels brand adds Sir Nikolai, named for its location on the Nikolaifleet canal, between Hamburg’s historic Altstadt and its newly redeveloped HafenCity waterfront. There’s no question it’s a luxury boutique hotel, with eclectic, historically informed interiors that suit the brand’s aristocratic theme. But this is an accessible sort of luxury, with none of the elitism that you might expect: the Sir talk is all in fun, and you join this jet set not via bloodline or wealth but simply by having fine taste in hotels." - Tablet Hotels
