"It’s fair to say RockyPop isn’t the easiest word to pronounce in a sober and dignified tone — but given that the hotel’s stated aim is to shake up the conventional image of the Alpine ski lodge, we’ll happily grant them license to have a bit of fun with the name. And as you arrive in Les Houches, just outside of Chamonix, it’s clear from a glance at the marquee, proudly emblazoned with the phrase “we will RockyPop you,” that they’re in it all the way — this is the ski-resort version of the accessible, youth-oriented boutique hotels that have been taking the world’s cities by storm." - Tablet Hotels
