"One day very soon it will go without saying that Zürich is much more than chocolate bars and fancy watches, but for now a whimsical, high-concept design hotel geared toward the creative class is still something of an outlier, both figuratively and literally. 25hours is located in Zurich West, which, though only ten minutes by public transit from the city center, feels a world away from the old city, habitat of the bankers and the tourists. The neighborhood’s backstory is familiar: a former industrial area where, in the mid-‘90s, the manufacturers moved out and the galleries, design shops and performance spaces moved in, along with their staff and patrons. These days it’s full of many of the city’s hottest restaurants, bars and clubs, and home to an increasing number of hotels like 25hours." - Tablet Hotels