"Ski hotels were a bit late to get swept up in the boutique-hotel wave. And Switzerland, despite notable pockets of creativity, has a reputation for conservatism that’s not entirely undeserved. So Hotel ZERMAMA Zermatt comes as something of a shock — a welcome one, but a shock all the same. Not just its modern style, putting the bare wood and organic textures of the Alpine lodge idiom to striking novel use. But also its friendly, welcoming atmosphere, its youthful attitude, and even its ultra-casual name." - Tablet Hotels