"Though its name might end up causing the occasional “who’s on first”–style confusion, you’ve got to give A Room at the Beach credit for getting right to the point. Strictly speaking it’s ten rooms, in what they’re calling a “luxury motel” in Bridgehampton, on Long Island. It sounds like a contradiction, but boutique-hotel fans know how it works: a creative partnership (in this case “a team of dedicated maniacs”) takes over a classic motel whose potential has been overlooked, and turns it into the sort of place travelers go out of their way to visit." - Tablet Hotels
