"The Pure’s former life as a textile factory leaves little trace on what’s now Frankfurt’s sleekest hotel. There’s nothing you’d call industrial-chic, no exposed brick or metalwork or funky old doors: this place is as smooth and white and cool as an eggshell. White marble, white leather, white lacquer — the celebrated local architect and designer Oana Rosen finds the button marked “futuristic” and presses it repeatedly." - Tablet Hotels