Men's clothing store · Seongsan-dong
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Korean traditional full course meal restaurant · 가회동
This Michelin-starred Seoul spot serves insanely fresh soy-marinated crab with rich, tender meat and killer side dishes—pure Korean bliss.
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Cafe · 가회동
Nestled in the charming Ikseon-dong, this café is famed for its fluffy steamed bread and cozy vibes, perfect for a sweet treat and some chill time.
Market · Ihwa-dong
Dongdaemun is Seoul’s sprawling textile and fashion hub, packed with malls, night markets, and legendary street eats.
Cultural landmark · 효자동
Gyeongbokgung Palace in Seoul is a sprawling 14th-century royal complex with stunning architecture, lush gardens, and vibrant traditional ceremonies.
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Park · Eungbong-dong
Seoul Forest is a sprawling urban oasis in Seongdong, offering lush landscapes, playful deer, and endless activities for families, making it a go-to retreat from city life.
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Italian restaurant · Yeonnam-dong
Discover a slice of Sicily in Seoul at this charming eatery, where authentic flavors and a cozy vibe make for an unforgettable dining experience.
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Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
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Modern art museum · Sajik-dong
Seoul’s chic second branch of the National Museum offers a tight, curated mix of Korean and international contemporary art, embroidery, and stunning architecture.
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Traditional market · Ihwa-dong
Gwangjang Market is Seoul's vibrant old-school food hall and bustling textile market, famous for crispy mung bean pancakes and authentic Korean street eats.
Hotel · 상수동
Nestled by the Han River in Seoul's financial district, the chic Conrad Seoul boasts luxe rooms, a top-notch spa, vibrant dining options, and stunning views.