To Filipinos, Jollibee Isn’t Just Fast Food—It's a Destination - AFAR
"This location has become a pilgrimage destination for diaspora fans who make multi-hour drives to visit: groups call family members to ask what to bring, pose for photos with the mascot statue near the entrance, and stock up on buckets of fried chicken to share. For many, the long trips are less about the meal itself and more about the shared memories and communal ritual of bringing a taste of home to loved ones." - Chloe Arrojado
