How Food Critic Keith Lee Can Change a Restaurant's Fortunes | Bon Appétit
"A pudding-focused bakery known for items like Biscoff cheesecake, an Oreo croffle (croissant-waffle), and a popular banana pudding; business was very slow at launch (about five to 10 customers on busy weekend days) until a high-profile influencer visit triggered a surge to 130 customers the day after the post, with sustained traffic of roughly 100 customers per day two months later, prompting a pause on shipping and plans to expand into a larger storefront." - BySam Stone
