"Known for its Big Beef 'n' Cheddar sandwich, the chain publicly insisted it will not add plant-based faux meats to its menu after an inaccurate report suggested a tie-up with Impossible Foods. The company issued a blunt denial—calling any partnership “absolutely impossible”—a move observers say may be meant to court customers who make meat-eating a core part of their identity rather than respond to growing demand for plant-based options." - Tim Forster