Chuck E. Cheese Partners With TV Production Company for Reality Show | Eater Dallas

"An Irving-headquartered family-entertainment chain best known for pizza-catered kids' birthday parties and arcade games, the brand is partnering with production company Magical Elves to develop an arcade-centric competition show where contestants face off in ticket-earning games. The move is part of a broader pivot toward a more adult-friendly, Dave & Buster's–style destination (a 'barcade'), and comes after the company announced it would remove animatronic bands from all locations—leaving only a single animatronic in Los Angeles. Company leadership says it is "thrilled" to be developing licensed merchandise and media around its characters, signaling an effort to expand the mascot into a larger pop-culture presence." - Courtney E. Smith