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"The Pilla brothers, a duo who were eager to contribute to the rejuvenation of postwar Venice, created Select in 1920, but the brand’s growth stalled during WWII. Today, after a 2018 rebrand that gave the ruby-red aperitivo new life, Select is recementing its place in Venetian spritz culture, slowly giving Aperol a run for its money." - Tyler Zielinski
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Event space & museum showcasing Select aperitivo history
Fondamenta Gasparo Contarini, 3527, 30121 Venezia VE, Italy Get directions