Maggi Noodles Are India’s Favorite Snack, Despite Safety Controversies | Eater

"An experimental Mumbai café that built its identity on creative Maggi noodle mashups; the kitchen, led by chef Arpit Kabra, transformed the product into items such as Magizza, Magburger, Magbhel, Misal Maggi, and a Maggibhel, maintaining an exhaustive menu dedicated to Maggi riffs. The owners secured a memorandum of understanding with Nestlé allowing limited use of the trademark and even catered Nestlé corporate events, and their success reportedly inspired Nestlé to open its own Maggi kiosks. When the 2015 national Maggi ban struck, loyal customers still sought the café out, and the business adapted by rolling out non-Maggi offerings like pasta and fried rice to retain patrons through the crisis." - Sheena Raza Faisal