Arby’s Wants to Feed the People Going to the Area 51 Facebook Event | Eater
"This sandwich chain made a rapid marketing move to set up near the ultra-secure military site in response to the mock Facebook event “Storm Area 51, They Can’t Stop All of Us.” The company announced plans to be in the vicinity early on the morning of September 20 with a “top secret” menu that is presumed to feature its signature beef sandwiches, effectively co-opting the viral joke to offer food to attendees while acknowledging the event is largely tongue-in-cheek." - Tim Forster
