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"Planned as a luxury, Las Vegas–style tribute burger restaurant inside the iconic Knightsbridge department store and expected to open late in 2020, the concept emphasizes fire-cooked, heavily accessorized burgers that run counter to London's recent shift toward simpler smashburger patties. Menu highlights described include a 'pub burger' with Guinness mustard aioli, Gruyère, mushrooms and crispy onions; a 'farmhouse burger' topped with Dubliner cheese and mangalitza pork bacon; and a 'foie burger' layered with foie gras, chèvre, port aioli and frisée. Situated amid high-end retail surroundings, the venue appears likely to command premium pricing and serves as the first move in the chef's wider 'billion-dollar dining proposition' and plans for dozens of U.K. outlets—ambitions that may be slowed or reshaped by the COVID-19 downturn and the well-known risks of overexpansion despite the strength of the brand." - James Hansen