Investigating the Origins of Joanna Gaines’s Peanut Butter Brownies Recipe | Eater
"A highly visible, tourist-focused shopping and event complex in Waco co-created by Joanna Gaines that has become a central symbol of her brand; it's described as so popular with Texas visitors that it draws comparisons favoring it over even the Alamo. The site helped recast the city's image from a fraught historical moment to a curated, family-friendly destination that packages a folksy, design-driven aesthetic for shoppers and sightseers." - Bobby Finger
