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"A hybrid supermarket–Chinese barbecue spot just off Euston that yields striking, high-energy cooking: squid is perfectly seasoned and fire-blasted to a sticky brown, while steamed oysters with glass noodles are described as dynamite. Beyond the food, the venue’s intriguing digital footprint — almost invisible to UK search engines but active on Weixin/WeChat — highlights a different route to visibility and community within London’s Chinese dining scene." - George Reynolds