HORS-BORD

Portland’s the Sports Bra Expands Its Reach With a New Global Ambassador Initiative | Eater Portland

"Jenny Nguyen’s women’s sports-focused bar is expanding its reach with a new global ambassador program launched in partnership with the Women’s Sports Foundation: Project: Wander Bra will build a community based on girls’ and women’s sports fandoms through ambassadors who offer grassroots perspectives and engage fans from diverse cultural backgrounds, and June 30 is the final day to submit an application. I also note the bar is staging its first international pop-up in Cannes this week as part of the Cannes Lions Festival, where the Women’s Sports House will feature speakers from the business and sports industries while the Sports Bra serves its signature cocktails. Earlier this year I reported an investment from Reddit co-founder Alexis Ohanian’s 776 Foundation to support efforts to franchise nationally." - Janey Wong