Mister Softee

Inflation Has Come for Mister Softee | Eater NY

"On hot summer days there's no city sound that triggers a Pavlovian response for me like the Mister Softee jingle, but I read that “melting profits” from inflation are now threatening operators' livelihoods. Vendors are facing rising gas costs and ingredient bills — one operator reported paying $41 for three gallons of vanilla ice cream, up from $27 — and some trucks have raised prices accordingly. I've seen reports that a soft-serve cone can now cost as much as $8, putting it on par with fancier shops in the city and undercutting the affordability that made Mister Softee beloved; increasingly, truck owners are weighing whether it's time to call it quits." - Eater Staff