"Operated by Taylor Sheridan in central Texas, this large working ranch raises “genetically superior Angus” across thousands of acres and sells Prime steaks directly to consumers. The property has been featured on the TV series, fueling rumors of a spin-off centered on the ranch that could potentially involve Matthew McConaughey. The ranch’s ties to the show extend into food merchandising: chef Gabriel “Gator” Gilbeau appears on-screen as the Duttons’ private chef and also contributes recipes and endorsements for branded culinary products, with plans reportedly including wood-fired smokers and other branded gear. Overall, the ranch functions as both an active cattle operation and a branded food venture Sheridan appears likely to keep promoting after the series ends." - Amy McCarthy