"Best known as the chain the filmmaker famously ate exclusively for a month in his original documentary, this fast-food brand became the emblematic target of criticism about diet, branding, and the health impacts of processed convenience food. References to that stunt recur in the follow-up film—farmers and subjects recognize the filmmaker from it—and the chain functions as shorthand for the junk-food practices and 'health halo' marketing the new documentary critiques." - Greg Morabito