"The neighboring tattoo parlor, opened in 2019, partnered with the nearby restaurant to tattoo customers with the restaurant logo free of charge as part of a promotion to drive business during pandemic recovery and disruptive Milwaukee Avenue construction. The shop’s owner organized the inkings, allowed customers to choose any color (though the logo is traditionally red), and had attracted dozens of commitments within weeks; many patrons said it would be their first tattoo, while others commissioned matching or small versions. The collaboration was inspired by a similar lifetime-promotion from a now-closed local eatery, and the shop’s involvement has been framed as a community-building effort that’s brought social-media attention and likeminded patrons together." - Nylah Iqbal Muhammad