
9

"I found that the Miami food hall may continue operating under the St. Roch Market name for now after federal judge Sarah Vance ruled in their favor, but the owners cannot open additional food halls using that name until the court fully resolves the City of New Orleans’ claim that the city has long used (but never trademarked) the name. The city filed suit on April 3 asking the judge to bar the group from using the name in Miami, cancel the trademark the company filed, and recover any profits; Helpful Hound (formed by Will Donaldson and Barre Tanguis) received a trademark for “St. Roch Market” in April 2017 and opened the Miami market in February 2018 with plans to expand via venture capital, though given how new the Florida market is and the cost of the build-out it isn’t clear the market has been very profitable yet. While Donaldson and Tanguis view this week’s ruling as a positive sign, it will likely affect plans to use the name for a planned expansion at McDonald’s headquarters in Chicago." - Stephanie Carter