Burger King Is Photographing Customers in Food Comas for Its New Ads | Eater

"A recent marketing stunt by the chain’s Mexico division and ad agency We Believers leaned into the notion of the post-meal “food coma” by photographing allegedly real diners who fell asleep after large meals to promote a new collection of oversized burgers. The ads, which used the tagline “They’re That Big,” reportedly included the time and location from customers’ receipts and were licensed to run across the U.S., Latin America, and Europe; a photographer approached subjects after they woke and obtained signed releases, though it’s unclear if they were paid. The effort—explicitly linking indulgent items like the BBQ Bacon Whopper to dozing patrons—has sparked privacy and ethical concerns even as observers note fast-food outlets often double as casual public 'living rooms' where brief naps happen, prompting suggestions to be cautious (or to consider restaurant nap pods)." - Jaya Saxena