Why Grocery Stores Like H-E-B, Wegmans, and Publix Inspire Devotion | Eater
"A deeply regional supermarket that leans shamelessly into its Texas identity, cultivating fierce local loyalty by stocking ridiculously specific items Texans love — from Texas-shaped tortilla chips to real-sugar Dr Pepper bottled in-state — and by offering beloved staples like its cookies that trigger nostalgia and state pride." - Martha Daniel
