Are Mail-Order Meal Kits Doomed? | Eater
"A major meal-kit competitor that expanded beyond subscriptions into brick-and-mortar retail, placing kits in hundreds of grocery stores (more than 500) including regional chains; the company’s in-store push reflects the industry belief that shoppers who prefer in-person grocery trips are a crucial audience and that retail availability can attract one-off buyers who won’t commit to recurring subscriptions." - Whitney Filloon
