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"In some markets, including the UK, the company has scaled back distribution of plastic figurines—sometimes offering fruit in place of a toy—and may consider similar toy-reduction moves more broadly. It has a semi-ambitious plan to reduce emissions that focuses on lowering supply-chain emissions by encouraging more sustainable beef farming, though the strategy has received mixed reviews and stops short of large-scale menu shifts; a plant-based burger has only been trialed very limitedly in Canada." - Tim Forster