How Food Brands Pander to Millennials on Twitter | Eater
"The diner brand that once stirred controversy with a tweet about tipping servers now frequently posts goofy, offhand messages — from declaring “celery is hard vegetable water” to quips about finally watching Avengers: Endgame — projecting a dopey, attention-seeking social presence that aims for relatability but often reads as try-hard." - Greg Morabito
