What Is an NFT, and Why Are Chefs and Restaurants Getting Into Them? | Eater
"A Michelin-starred restaurant in Lecce drew viral attention after a critic lambasted a theatrical dish—a plaster mold of the chef’s mouth filled with edible foam—and an image of that dish circulated widely online; the owners subsequently announced plans to sell that now-iconic image as an NFT. The chef called the NFT opportunity a way to monetize the publicity, but commentators questioned the point of authenticating a widely shared image and suggested the move may be more of a PR play than a substantive artistic or commercial necessity." - Adam Reiner
