"The Malaysian arm of the fried‑chicken chain gender‑swapped its logo for one day, replacing the founder's likeness with Claudia Sanders, his second wife; the move referenced family lore (including a passage in The Colonel’s Secret: Eleven Herbs and a Spicy Daughter in which the founder’s daughter describes Claudia as neither promiscuous nor a whoremonger and as a willing partner), making the stunt feel provocative and rooted in the brand’s own history." - Erin DeJesus