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"Tucked down a small passageway in Acton Business Centre, Al Jabal has changed very little in 30 years: workers roll out thin dough and line multiple man’oushe on a wooden paddle before they crisp and bubble in an intense oven, the process taking only minutes and filling the air with the woody scent of za’atar. Founded by Ridwan Issa (Abu Tarek) after he arrived in 1990, it began as a small industrial bakery supplying restaurants and communities by the kilo, offering man’oushe and fatayer and even accommodating customers who brought their own za’atar mixes; during the pandemic the business slimmed from about 10 staff to two, stayed loyal to its own delivery operations rather than using apps, and remains a community mainstay." - Zahra Al Asaadi