Buc-ee's, Limited

Buc-ee’s Sues Missouri Dog Park Barc-ee’s | Eater Houston

"Headquartered in Lake Jackson, Texas, this beloved convenience-store chain is known for its buck‑toothed beaver mascot and famously clean restrooms, and it has aggressively registered trademarks across a wide range of goods and services—from coffee and stylized cups to pet supplies (leashes, collars, tags, toys), EV chargers, rest‑stop amenities like dog and child play areas, and many typical convenience-store items such as bags, clothing, and keychains. Operating in ten states, the company says it has invested heavily in innovation and brand protection and has repeatedly sued alleged infringers; recent enforcement actions cited in the filing include lawsuits against Super Fuels (Jan. 2025), Missouri‑based Duckees (2024), and a 2018 case that resulted in a jury finding of unlawful infringement. In March 2025 it brought a new suit in the Western District of Missouri alleging trademark infringement and willful, bad‑faith use of confusingly similar marks and logos, and it has requested a jury trial." - Courtney E. Smith